Chopnaija is a brand that celebrates and showcases the rich, vibrant and diverse Gen Z cuisine of Nigeria. With emphasis on the Gen Z audience, using eat-outs. They aim to launch specifically on the Election Day to supply food to the Gen Z voters, far and wide, with various of their food outlets at differing polling units.
Literally “no vote, no food” They aim to build a politically aware food eating generation.😁😂
Overall, the brand could be positioned as a celebration of the Nigerian Gen Z food culture, offering delicious, authentic, and high-quality dishes and cuisines for everyone to enjoy.
The mark was specifically designed to show food eaten out of Nigeria with the bite marks in the “o” of chop and “ij” of Naija.
Vibrant, delicious, quality food, eaten by Nigerians (Gen Z).
